The Salesforce interactive guide came about as a solve to the overwhelming number of demo videos for Salesforce videos. Users can self-select a guide that then leads them through goal-specific workflows in a guided activity format. Click through the gallery for more.
Here you can see the onboard flow for Platinum Nights, as well as the overview of all challenges, detail view, and challenge leader board. The challenges themselves lead users across the web, to bars, and in-store, with Facebook notifications and text messages working synchronously to drive users back to the hub or give them the next clue.
After receiving a link on their Facebook wall, user's are taken to Stella Artois' The Gift. Here they are told the story of their gift, and asked whether they will keep or pass the gift. If they decide to pass then they can choose a friend, write a message, post it on their friend's wall, then see the journey of their gift.